Internorga 2025
PALUX recap INTERNORGA 2025
Internorga Hamburg 2025 is now over and we would like to give you an overview of the highlights and innovations that we presented to you in our trade fair report.
This year, we successfully focussed on a strategic three-brand positioning: Salvis exclusively in Switzerland and PALUX and PhoeniKs for the German market. With these strong brands and proven product lines such as TopLine, FunctionLine, BristroLine and K-Line, we were able to convince trade fair visitors of the quality and diversity of our solutions. These product lines have already proven themselves in practice and stand for efficiency, durability and high cost-effectiveness - characteristics that are particularly important in the commercial kitchen technology sector.
The response from the specialised trade to our brand strategy has been consistently positive. The acceptance of our strategy confirms that we are on the right track with our approach of focussing on the needs of our partners and customers.
Another important topic that received a lot of attention at the trade fair was the newly installed technical support from PALUX, which now offers our specialised trade partners even better support. In addition, we guarantee full access to spare parts and comprehensive services via the specialised trade - important factors for smooth operation and a high level of customer satisfaction.
One of the trade fair highlights was the presentation of the new ‘PALUX Frystar’ and ‘SALVIS Fryline’ deep fryer lines, which impress with their innovative features and particularly efficient operation. Visitors to the trade fair were impressed by the advantages of these new models for modern kitchen operations.
Last but not least, the proven PhoeniKs K-Line remains fully available. This product line has established itself as the ideal solution for the requirements of commercial kitchen technology and remains a permanent fixture in our portfolio.
We would like to thank you for your interest and the many positive discussions we had at the trade fair. We are convinced that our new brand strategy and the innovations presented will provide decisive added value for your business. We will be happy to answer any further questions you may have and talk to you.